Gap Inc. Opens Store in Taobao Mall

Addition of ecommerce channel extends Gap reach in China and supports global growth strategy.

San Francisco – March 30, 2011 – Gap Inc. (NYSE:GPS) announced today that it has launched a Gap store on China’s largest e-commerce website, Taobao Mall. Chinese consumers will now have access to hundreds of fashion choices for men, women, kids and baby via the company’s Taobao Mall official flagship store, found at

In late 2010, Gap debuted its first four company-owned, contemporarily designed Gap brand stores in Shanghai and Beijing as well as its online site (, bringing Gap’s modern, accessible style to Chinese consumers for the first time. By introducing an online store in the Taobao mall, Gap is offering Chinese consumers another place to experience and shop Gap’s affordable and high quality clothes.  

“We are excited to introduce an online store in the Taobao mall,” said John Ermatinger, President Asia Pacific Region, Gap Inc. “Given China is the cornerstone of Gap Inc’s global growth strategy, we believe that partnering with Taobao, with its phenomenal reach all throughout the country, is an important next step as we grow our brand presence in China.”

Taobao is the most trafficked ecommerce site in China, and the addition of this ecommerce platform supports the company’s long-term commitment to bring Gap to the Chinese consumer.

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2010 net sales were $14.7 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-owned stores, about 175 franchise stores, and e-commerce sites. For more information, please visit